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Official Blog

Google Analytics products

News & tips on Google Analytics, Data Studio, Optimize, Surveys, and Tag Manager.

What’s new in App + Web properties

What’s new in App + Web properties

This July we announced a new property type in Google Analytics that helps you measure across both your app and website in one place. The ...

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Spotlight: Google Optimize

Personalization features now available in Google Optimize

New ways to manage and measure your experiments in Google Optimize

Deliver more relevant experiences with Optimize and Adwords

All the Latest