Marketing Platform

Official Blog

Google Analytics products

News & tips on Google Analytics, Data Studio, Optimize, Surveys, and Tag Manager.

Prepare for the future with Google Analytics 4
Article's hero media

Analytics

Prepare for the future with Google Analytics 4

Universal Analytics is sunsetting next year. Prepare now by moving over to the next generation Analytics solution, Google Analytics 4.

Read article

Spotlight: Google Analytics

Meet your marketing objectives with the new Google Analytics

Get privacy-safe customer insights with Google Analytics

A nonprofit finds volunteers with the new Google Analytics

All the Latest