Google Marketing Platformhttps://blog.google/products/marketingplatform/Google Marketing Platformen-usWed, 25 Mar 2026 16:00:00 +0000https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GMP.max-80x80.format-webp.webpGoogle Marketing Platformhttps://blog.google/products/marketingplatform/5 ways to collaborate with our agentic advisorshttps://blog.google/products/ads-commerce/tips-to-collaborate-with-agentic-advisors/Ads Advisor and Analytics Advisor logos<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/advisor_social.max-600x600.format-webp.webp">Top tips and best practices for collaborating with Ads Advisor and Analytics AdvisorWed, 25 Mar 2026 16:00:00 +0000https://blog.google/products/ads-commerce/tips-to-collaborate-with-agentic-advisors/Google AdsAnalyticsarticle5 ways to collaborate with our agentic advisorsTop tips and best practices for collaborating with Ads Advisor and Analytics AdvisorGooglehttps://blog.google/products/ads-commerce/tips-to-collaborate-with-agentic-advisors/Omer ShakilSoftware Engineering ManagerGoogle AnalyticsAshutosh Kumar MishraProduct ManagerGoogle AdsGoogle’s Commerce Media Suite: Where retailer insights meet the power of YouTubehttps://blog.google/products/marketingplatform/360/googles-commerce-media-suite-where-retailer-insights-meet-the-power-of-youtube/A video of Display & Video 360, YouTube, and Kroger Precision Marketing logos moving alongside icons representing audiences and measurement.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_CMN_Banner_static_v2.max-600x600.format-webp.webp">Supercharge performance across the full customer journey by connecting Kroger’s shopper insights with Google’s AI and scale.Tue, 24 Mar 2026 13:00:00 +0000https://blog.google/products/marketingplatform/360/googles-commerce-media-suite-where-retailer-insights-meet-the-power-of-youtube/Google Marketing PlatformGoogle AdsarticleGoogle’s Commerce Media Suite: Where retailer insights meet the power of YouTubeSupercharge performance across the full customer journey by connecting Kroger’s shopper insights with Google’s AI and scale.Googlehttps://blog.google/products/marketingplatform/360/googles-commerce-media-suite-where-retailer-insights-meet-the-power-of-youtube/Marta MartinezManaging DirectorGoogle Marketing PlatformGoogle NewFront 2026: introducing the Gemini advantagehttps://blog.google/products/marketingplatform/360/gemini-models-advantage-google-marketing-platform/An image reading 'The Gemini advantage in Google Marketing Platform'<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/BLOG_1920x1080px.max-600x600.format-webp.webp">An overview of how Gemini models bring unmatched value to Google Marketing Platform.Mon, 23 Mar 2026 15:00:00 +0000https://blog.google/products/marketingplatform/360/gemini-models-advantage-google-marketing-platform/Google Marketing PlatformarticleGoogle NewFront 2026: introducing the Gemini advantageAn overview of how Gemini models bring unmatched value to Google Marketing Platform.Googlehttps://blog.google/products/marketingplatform/360/gemini-models-advantage-google-marketing-platform/Bill ReardonGeneral ManagerEnterprise PlatformsThis March 23, we’ll be introducing the Gemini advantage in Google Marketing Platform.https://blog.google/products/marketingplatform/360/gemini-advantage-google-newfront/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/BLOG_1920x1080px.max-600x600.format-webp.webp">A look ahead at Google Newfront 2026, and how Gemini models bring more value for programmatic advertisers and biddable tools.Thu, 26 Feb 2026 16:00:00 +0000https://blog.google/products/marketingplatform/360/gemini-advantage-google-newfront/Google Marketing PlatformarticleThis March 23, we’ll be introducing the Gemini advantage in Google Marketing Platform.Googlehttps://blog.google/products/marketingplatform/360/gemini-advantage-google-newfront/Bill ReardonGeneral ManagerEnterprise PlatformsThe first episode of the Ads Decoded podcast dives into how marketers can leverage analytics and AI for better results.https://blog.google/products/ads-commerce/ads-decoded-podcast-google-analytics/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Thumbnail_S1E1.max-600x600.format-webp.webp">Welcome to the first full season of Ads Decoded, a podcast hosted by Ads Product Liaison Ginny Marvin to bring questions from advertisers straight to the people designin…Wed, 28 Jan 2026 14:00:00 +0000https://blog.google/products/ads-commerce/ads-decoded-podcast-google-analytics/Google AdsAnalyticsarticleThe first episode of the Ads Decoded podcast dives into how marketers can leverage analytics and AI for better results.Googlehttps://blog.google/products/ads-commerce/ads-decoded-podcast-google-analytics/New retailers are joining Google’s Commerce Media Suite.https://blog.google/products/marketingplatform/360/new-retailers-are-joining-googles-commerce-media-suite/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-GMP-dv360-blog-carousel-.max-600x600.format-webp_i0lOK2b.webp">Best Buy and Shipt are now sharing commerce audiences with Google’s Commerce Media Suite.Tue, 20 Jan 2026 14:00:00 +0000https://blog.google/products/marketingplatform/360/new-retailers-are-joining-googles-commerce-media-suite/Google Marketing PlatformarticleNew retailers are joining Google’s Commerce Media Suite.Googlehttps://blog.google/products/marketingplatform/360/new-retailers-are-joining-googles-commerce-media-suite/Marta MartinezManaging DirectorGoogle Marketing PlatformNew biddable capabilities for live sports with Display & Video 360https://blog.google/products/marketingplatform/360/new-biddable-capabilities-for-live-sports-with-display-video-360/Google Display & Video 360 logo and NBCU Winter Olympics logo<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_NBCU_Winter_Olympics_thu.max-600x600.format-webp_xbNKNzh.webp">A look at the latest features to help brands connect with customers in a busy year for live sports.Mon, 12 Jan 2026 16:00:00 +0000https://blog.google/products/marketingplatform/360/new-biddable-capabilities-for-live-sports-with-display-video-360/Google Marketing PlatformarticleNew biddable capabilities for live sports with Display & Video 360A look at the latest features to help brands connect with customers in a busy year for live sports.Googlehttps://blog.google/products/marketingplatform/360/new-biddable-capabilities-for-live-sports-with-display-video-360/Marta MartinezManaging Director, Americas Google Marketing PlatformGoogle's AI advisors: agentic tools to drive impact and insightshttps://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/The new Ads Advisor and Analytics Advisor UIs<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Social_share__Advisor_Zr9LxYM.max-600x600.format-webp.webp">An overview of Ads Advisor and Analytics Advisor, two tools coming to English-language accounts this December.Wed, 12 Nov 2025 17:00:00 +0000https://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/Google AdsAnalyticsAds (DEPRECATED)articleGoogle's AI advisors: agentic tools to drive impact and insightsAn overview of Ads Advisor and Analytics Advisor, two tools coming to English-language accounts this December.Googlehttps://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/Dan TaylorVice President, Global AdsWe're sharing 3 tips for holiday success with Google's Commerce Media Suite.https://blog.google/products/marketingplatform/360/3-tips-google-commerce-media-suite/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Carousel_Image_1.max-600x600.format-webp.webp">Maximize holiday success with Commerce Media Suite. Fuel AI, own the shelf, and measure SKU-level ROI.Thu, 06 Nov 2025 14:00:00 +0000https://blog.google/products/marketingplatform/360/3-tips-google-commerce-media-suite/Google Marketing PlatformGoogle AdsarticleWe're sharing 3 tips for holiday success with Google's Commerce Media Suite.Googlehttps://blog.google/products/marketingplatform/360/3-tips-google-commerce-media-suite/Shreya MathurGroup Product Manager, Retail Media SolutionsWe’re bringing Google’s Commerce Media suite to brands and retailers.https://blog.google/products/ads-commerce/were-bringing-googles-commerce-media-suite-to-brands-and-retailers/Google's Commerce Media solutions connect retailers and brands, offering expanded reach and Google AI-driven performance with essential control and transparency. Here ar…Wed, 18 Jun 2025 13:00:00 +0000https://blog.google/products/ads-commerce/were-bringing-googles-commerce-media-suite-to-brands-and-retailers/Google AdsGoogle Marketing PlatformarticleWe’re bringing Google’s Commerce Media suite to brands and retailers.Googlehttps://blog.google/products/ads-commerce/were-bringing-googles-commerce-media-suite-to-brands-and-retailers/Shreya MathurGroup Product Manager, Retail Media SolutionsGoogle NewFront: Rethink CTV beyond streaming with Display & Video 360https://blog.google/products/marketingplatform/360/google-newfront-rethink-ctv-beyond-streaming-with-display-video-360/Google NewFront image with concentric circles of color<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/gnf_landing.gif">Google NewFront updates to Display & Video 360: Harness new inventory and commerce partners and make Google AI work for you.Mon, 05 May 2025 15:30:00 +0000https://blog.google/products/marketingplatform/360/google-newfront-rethink-ctv-beyond-streaming-with-display-video-360/Google Marketing PlatformarticleGoogle NewFront: Rethink CTV beyond streaming with Display & Video 360Google NewFront updates to Display & Video 360: Harness new inventory and commerce partners and make Google AI work for you.Googlehttps://blog.google/products/marketingplatform/360/google-newfront-rethink-ctv-beyond-streaming-with-display-video-360/Marta MartinezManaging Director, Americas Google Marketing PlatformCampaign Manager 360 expands partnershipshttps://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/Campaign Manager 360 logo sits inside a square, with multiple lines around it, showing connectivity<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173675_Google_CM360_Blog_Pos.max-600x600.format-webp_BMvW9U8.webp">Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.Fri, 07 Feb 2025 17:00:00 +0000https://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/Google Marketing PlatformarticleCampaign Manager 360 expands partnershipsCampaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.Googlehttps://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/Marta MartinezManaging Director, Data, Measurement and Google Marketing PlatformMeridian is now available to everyonehttps://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/Meridian logo in a blue circle background surrounded by grey dotted line circles with icons representing consumer journey, revenue, a shopping bag, display ads, online video, a price tag, bar charts, a magnifying lens, mobile phone and a TV<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Meridian_MMM-Blog_header-22_Jan.max-600x600.format-webp.webp">Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.Wed, 29 Jan 2025 14:00:00 +0000https://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/Google AdsGoogle Marketing PlatformarticleMeridian is now available to everyoneMeridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.Googlehttps://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/Harikesh NairSenior DirectorData Science & EngineeringDisplay & Video 360: the demand side platform for a connected internethttps://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/Ad appears with bubbled icons coming from behind with a green ring representing various signals and Google AI working together.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DV360_Blog_Header_16x9.max-600x600.format-webp.webp">Display & Video 360's AI-powered signals help advertisers connect with their audience across more publishers.Tue, 21 Jan 2025 16:00:00 +0000https://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/Google Marketing PlatformarticleDisplay & Video 360: the demand side platform for a connected internetDisplay & Video 360's AI-powered signals help advertisers connect with their audience across more publishers.Googlehttps://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/Stephen YapManaging DirectorGoogle Marketing PlatformSearch Ads 360 adds support for Microsoft automated biddinghttps://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/The Google Search Ads 360 logo is surrounded by graphics related to signals that inform bidding.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360ads_hero.max-600x600.format-webp.webp">Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.Thu, 22 Aug 2024 16:00:00 +0000https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/Google Marketing PlatformarticleSearch Ads 360 adds support for Microsoft automated biddingGoogle Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.Googlehttps://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/Stephen YapManaging DirectorGoogle Marketing PlatformFour ways Google Analytics delivers actionable insights for your businesshttps://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/Laptop with Google Analytics logo in the middle and illustrations depicting privacy through a lock symbol, bar line and pie charts.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-Analytics-4-Blog-Post-He.max-600x600.format-webp_0hPKClj.webp">New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.Wed, 26 Jun 2024 15:00:00 +0000https://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/Google AdsAnalyticsarticleFour ways Google Analytics delivers actionable insights for your businessNew features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.Googlehttps://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/Steve GanemDirector, Product Management, Google AnalyticsDisplay & Video 360 updates from Google NewFronthttps://blog.google/products/marketingplatform/360/newfront-2024/Google NewFront logo<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_cop.max-600x600.format-webp_U2R2xhz.webp">Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.Mon, 29 Apr 2024 15:30:00 +0000https://blog.google/products/marketingplatform/360/newfront-2024/Google Marketing PlatformarticleDisplay & Video 360 updates from Google NewFrontGoogle NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.Googlehttps://blog.google/products/marketingplatform/360/newfront-2024/Kristen O’HaraVice President, Agency, Platforms & Client SolutionsEvolving Google Analytics for more insightful measurementhttps://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/Image of a computer screen with five icons representing a line chart with a dollar sign, a pie chart, an ad for a mug, a bar chart and a blue shield.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-analytics-ARTWORK_1.max-600x600.format-webp.webp">New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.Thu, 21 Mar 2024 15:00:00 +0000https://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/Google AdsAnalyticsarticleEvolving Google Analytics for more insightful measurementNew tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.Googlehttps://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/Kamal JanardhanSenior Director of Product Management, MeasurementMaximize CTV Performance with Display & Video 360 and Disneyhttps://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/Computer screen with a play button in the middle, Mickey Mouse ears on top (representing Disney), and TV remote leaning on the screen. The screen is surrounded by a YouTube logo, DV360 logo “Ad” icon, and an arch and three stars above the screen.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Med.max-600x600.format-webp.webp">Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).Wed, 20 Mar 2024 13:00:00 +0000https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/Google Marketing PlatformarticleMaximize CTV Performance with Display & Video 360 and DisneyStarting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).Googlehttps://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/Kristen O’HaraVice President, Agency, Platforms & Client SolutionsEmpowering the Retail Media Ecosystem with Search Ads 360https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/A person sits in a yellow chair looking at their phone. A large phone screen display is on the left side of the image, displaying shampoo ads. Heart, magnifying glass, lock, and shield logos are in the background.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-600x600.format-webp.webp">We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.Mon, 18 Mar 2024 16:30:00 +0000https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/Google Marketing PlatformarticleEmpowering the Retail Media Ecosystem with Search Ads 360We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.Googlehttps://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/Ewan FisherProduct ManagerSA360