Public Policy

Extending domain opt-out and AdWords API tools

In 2012, Google made voluntary commitments to the Federal Trade Commission (FTC) that are set to expire on December 27th, 2017. At that time, we agreed to remove certain clauses from our AdWords API Terms and Conditions. We also agreed to provide a mechanism for websites to opt out of the display of their crawled content on certain Google web pages linked to in the United States on a domain-by-domain basis.  

We believe that these policies provide continued flexibility for developers and websites, and we will be continuing our current practices regarding the AdWords API Terms and Conditions and the domain-by-domain opt-out following the expiration of the voluntary commitments. Additional information can be found here: