Through the Google lens: search trends August 22-28
It was a busy week for entertainment junkies with the Emmys and VMAs, and the cat was out of the bag for Sanrio fans after a surprising piece of news. Read on for more on the last week in search:
And the Emmy goes to…
Though Breaking Bad took home the top honors at Monday’s Emmy Awards, people searched less for the acclaimed drama than for some of the event’s other, more unexpected happenings. American Horror Story’s Jessica Lange proved she’s still got it—she was the top search of the night. Meanwhile, Hayden Panettiere accidentally revealed the gender of her forthcoming baby, leading people to search for information about the actress and her fiancé Wladimir Klitschko. And it was a night of funny women: Julia Louis-Dreyfus did justice to her award for best actress in a comedy with a Seinfeld-inspired bit on stage… and a Seinfeld-throwback kiss just offstage; and Sarah Silverman won an award for best variety special (and showed off some unusual accessories). Other popular Emmys searches included HBO’s The Normal Heart, which was nominated for 16 awards and won two, and True Detective, which won for directing but did not capture the acting awards some expected.
I want my MTV
The other awards show making news this week was MTV’s Video Music Awards. As can only be expected at this point, Beyoncé’s performance was the highlight of the night; the day after the show, there were more than 50,000 searches for [beyonce vma performance] as people scrambled to re-live (or catch up with) the spectacle. But part of Bey’s appeal this time was actually her daughter, Blue Ivy, who appeared on stage (as well as in multiple GIFs, natch) to steal the show like only an adorable child can. Searchers were dazzled by performances by Ariana Grande (in a crystal onesie), Rita Ora (with diamonds in her manicure) and Iggy Azalea. Finally, Katy Perry and Riff Raff’s double denim red carpet tribute to that VMA power couple of the past, Justin Timberlake and Britney Spears, had people giggling—and searching.
Trouble out west
After a nine-year-old in Arizona accidentally shot and killed her shooting instructor with an Uzi, people came to Google to learn more about the incident, which has sparked debates throughout the country. And the largest earthquake to hit the San Francisco Bay Area in 20+ years shook up Napa and surrounding counties this weekend, leading people to the web to learn more about the damage.
Raining [searches for] cats and dogs
Sanrio fans worldwide got some startling news this week: Hello Kitty is not a kitty. According to the Japanese company, she is a little girl. Whatever her species, she was atop trend in search this week. And for those of you who aren’t cat fans (in which case, do you even like the Internet?), there was National Dog Day, Tuesday’s top search and—if you ask us—a great excuse for thousands of people to share photos of their own favorite man’s best friend.
Tip of the week
Don’t let delays ruin your long weekend. To help you decide whether it’s faster to bike or take transit to your Labor Day destination, Google Search can show you all of your transportation options and estimated travel times on a single card. Just tap the mic and say “Ok Google, what’s the traffic like to AT&T Park” and easily switch between transportation modes to determine which route works best for you.
