Friendsgiving? More like #trendsgiving
Across America, people celebrate next week’s day of thanks with their own unique traditions, and many come to Search for help to pull off Turkey Day like a pro. (In fact, you can simply search “Thanksgiving” and find video tips from expert chefs on how to master mashed potatoes or ideas to elevate a pumpkin pie!)
But there’s a cornucopia of searches you can do, and we took a look at some of the top and trending ideas that people are gobbling up to hone their side dish skills and perfect their pie game.
Pardon me, but how do you plan to prep your turkey?
There are many ways to toast a turkey, but here are the preferred cooking methods across the U.S. this year. While the Eastern Seaboard and some of the Southwest is fond of frying, smoked birds are booming in nearly half the country. Hawaii joins New England in sticking to the classic roasted turkey.
Top turkey cooking methods in each state
As people gear up for one of the year’s biggest get-togethers for family and friends, questions arise about how to make sure that their fowl doesn’t flop and, this year, how to ensure that the bird they select is safe to eat. Here are some top turkey searches trending right now:
Turkey salmonella outbreak (breakout trend)
Turkey recall (+3950% YoY)
How to thaw a frozen turkey (+550% YoY)
Turkey size chart (+400% YoY)
Let’s dish on sides
For many, Thanksgiving meals are more about the sweet and salty sides and the gravy train that goes along with them. But making a dinner that satisfies the dietary needs of all of your guests can be a challenge—and many of you are coming to search for ideas to tailor your menus accordingly. Here are a few insights around these diet-specific dish trends:
“Keto Thanksgiving” searches are hitting an all time high in 2018, with “keto Thanksgiving sides” up 70% YoY.
“Vegan Thanksgiving” has the highest interest among diet-specific searches, more than double the search interest of “keto Thanksgiving” and “vegetarian Thanksgiving” searches.
“Gluten free Thanksgiving” is also on the rise, with searches for “gluten free thanksgiving sides” (+300% YoY), desserts (+100% YoY) and stuffing (+90% YoY) all trending up since last year.
Pie, in charts
Everyone has their own festive favorite when it comes to Thanksgiving Day dessert. Here’s a slice of the top pies people are searching for:
Many of these pie preferences can be regional, too. Here are the places where the top pies are poppin’ on Search.
No matter how you celebrate and give thanks, you can find all the ideas you need on Search, get to your friends and family quickly and safely with help from Google Maps, and get to gobbling up that grub.