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Fortnite fever and verified Vermonsters: Frightgeist Halloween trends for 2018

We’re a little bit more than a fortnight away from Halloween 2018, so it’s time to head to Search for costume inspiration. This year’s Frightgeist—brought to you by Google Trends—shows what’s brewing in the costume cauldron near you and in other hot spots across the country.

Frightgeist homepage

The top searched costumes for 2018 are a not-so-macabre mix of Halloween classics (where my witches at?) and contemporary looks the kiddos will go crazy for. Here’s your top ten, just a click away from Google Images ideas to bring each of these to life (or back from the dead):

  1. Fortnite

  2. Spider-Man

  3. Unicorn

  4. Dinosaur

  5. Witch

  6. Harley Quinn

  7. Superhero

  8. Pirate

  9. Rabbit

  10. Princess

Fortnite costume ranking

As you can see, Fortnite fever has swept the country-- so much that it’s a top search costume in a whopping 43 states. Here are seven states that stand apart and the costumes that are capturing people’s attention--look forward to some Utahcorns and Vermonsters in your neighborhood this year:

  • Alaska: Mermaid

  • Arkansas: Dinosaur

  • Idaho: Unicorn

  • Oregon: Dinosaur

  • South Dakota: Spiderman

  • Utah: Unicorn

  • Vermont: Monster

This year’s top spot is occupied by a new-to-Frightgeist costume trend. Here are other additions to the top 100 for 2018, in order of popularity:

14. The Incredibles

23. Black Panther (Wakanda forever!)

44. Nun

59. Vampirina

70. 1970s (what a coincidence!)

Not all costumes have the staying power of pirates and princesses. Here are a few of the looks that fell from the top 100 for this year’s list:

  1. Princess Leia

  2. Daenarys Targaryen

  3. Darth Vader

  4. Minions

  5. Emoji

If this sampling of scary isn’t what you had in mind to land your perfect Halloween look, head to the Costume Wizard fright now and amp up the spookiness or uniqueness to find the ghoulish get-up you desire.


Have a gourd time this Halloween!