Reach YouTube users on connected TVs with new TV screen device category

On average, users watch over 180 million hours of YouTube on TV screens every day¹. We know that marketers want in on this shift in viewing behavior, so we’ve been hard at work building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices like Chromecasts and smart TVs of all stripes.

We’ve already seen that people react positively to ads on the TV screen – based on Ipsos Lab Experiments, YouTube ads shown on TV drove a significant lift in ad recall and purchase intent, with an average lift of 47 percent and 35 percent respectively². And customers like Pixability are voicing their excitement for the feature:

“Consumers are cutting the cord and this is a tremendous opportunity for advertisers to reach their audiences in the living room with digital video. With the launch of TV Screens device targeting and measurement on YouTube, our customers are better able to understand how their audiences are watching TV screens, and connect with those audiences as they're engaged in leaned-back viewing.” – David George, CEO, Pixability

Start reaching users on devices that stream TV content – such as smart TVs, gaming consoles, and streaming devices like Chromecast – today. To learn how, click here.

_{1 Google Internal Data, Global, June 2018. Based on 7 day average for TV watch time}

_{2 Google/Ipsos Lab Experiment, US, March 2018 (32 ads, 800 US residents 18-64 y/o)}