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Official Blog

Google Marketing Platform

The latest news, perspectives, and insights from Google Marketing Platform and Google Analytics products.

Google Ads auction-time bidding comes to Search Ads 360

Google Ads auction-time bidding comes to Search Ads 360

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict p...

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Highlights from Google Marketing Platform

Improve campaign performance with new automated bidding solutions

A privacy-safe approach to managing ad frequency

We believe it's possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on ...

Capture the attention of sports fans with Display & Video 360

Highlights from Google Analytics products

Analytics

What’s new in App + Web properties

Optimize

Deliver consistent site experiences with Google Optimize

Tag Manager

Manage tags easily and safely with the new Community Template Gallery

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