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Official Blog

Google Marketing Platform

The latest news, perspectives, and insights from Google Marketing Platform and Google Analytics products.

How Rituals used Google Marketing Platform to become a global brand

How Rituals used Google Marketing Platform to become a global brand

Rituals used machine learning to automate audience creation and drove an 85% increase in sales using Google Marketing Platform.

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Highlights from Google Marketing Platform

Capture the attention of sports fans with Display & Video 360

Deliver more interactive ad experiences with Display & Video 360

Premiering new TV solutions in Display & Video 360

Highlights from Google Analytics products

Analytics

Google Analytics and Google Ads: A Powerful Pairing

Analytics

Gathering insights in Google Analytics can be as easy as A-B-C

Analytics

5 steps to improve media performance using Google Analytics

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