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Google Marketing Platform

The latest news, perspectives, and insights from Google Marketing Platform and Google Analytics products.

New automated bidding solutions in Display & Video 360

New automated bidding solutions in Display & Video 360

Introducing Custom Bidding in Display & Video 360, a way for marketers to customize Google’s bidding technology to fit their unique busin...

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Highlights from Google Marketing Platform

It’s faster and easier to use Ads Data Hub

Improved frequency management for Programmatic Guaranteed

Get the reach of TV and the relevance of digital with Display & Video 360

Highlights from Google Analytics products

Analytics

Get insights and take action on changing customer behavior

Optimize

A new Optimize feature to keep your website updated through COVID-19

Analytics

What’s new in App + Web properties

All the Latest