Marketing Platform

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Google Marketing Platform

The latest news, perspectives, and insights from Google Marketing Platform and Google Analytics products.

Improved frequency management for Programmatic Guaranteed

Improved frequency management for Programmatic Guaranteed

Frequency management helps marketers and agency partners deliver a better user experience and reduce budget waste by controlling the numb...

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Highlights from Google Marketing Platform

Get the reach of TV and the relevance of digital with Display & Video 360

Google Ads auction-time bidding comes to Search Ads 360

Improve campaign performance with new automated bidding solutions

Highlights from Google Analytics products

Analytics

What’s new in App + Web properties

Optimize

Deliver consistent site experiences with Google Optimize

Tag Manager

Manage tags easily and safely with the new Community Template Gallery

All the Latest