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Find great extensions with new Chrome Web Store badges

Image of Chrome logo alongside two badge icons

Since 2009, publishers have been hard at work building extensions that make Chrome more powerful, useful and customizable for users. It has always been our mission to make it easy for users to find great extensions while recognizing the publishers who create them. Today, we’re announcing two new extension badges to help us deliver on our goal: the Featured badge and the Established Publisher badge. Both badges are live on the Chrome Web Store today.

Featured badge

The Featured badge is assigned to extensions that follow our technical best practices and meet a high standard of user experience and design. Chrome team members manually evaluate each extension before it receives the badge, paying special attention to the following:

  1. Adherence to Chrome Web Store’s best practices guidelines, including providing an enjoyable and intuitive experience, using the latest platform APIs and respecting the privacy of end-users.
  2. A store listing page that is clear and helpful for users, with quality images and a detailed description.

Established Publisher badge

The Established Publisher badge showcases publishers who have verified their identity and demonstrated compliance with the developer program policies. This badge is granted to publishers who meet the following two conditions:

  1. The publisher's identity has been verified.
  2. The publisher has established a consistent positive track record with Google services and compliance with the Developer Program Policy.

As our goal is to help users find great extensions, publishers cannot pay to receive either badge. They can, however, submit a request for their extension to be reviewed to receive the Featured badge in the one-stop support page (under My item → I want to nominate my extension…) .

If you’re a publisher, learn more about badging and discovery on Chrome Web Store.

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