AdSense

Upcoming changes to the AdSense mobile experience

The web is mobile.

Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) the mobile web works better and faster than ever.

We understand that using AdSense on the go is important to you. More than a third of our users access AdSense from mobile devices and this is an area where we continue to invest.

Our vision is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention.

With this in mind, we have reviewed our mobile strategy. As a result, we will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.

Later this year we will announce improvements to the AdSense mobile web interface. The AdSense Android and iOS apps will be deprecated in the coming months, and will be discontinued and removed from the app stores by the end of 2019.

Like our publishers who have built their businesses around the mobile web, we look forward to leveraging great new web technologies to deliver an even better, more automated, and more useful mobile experience. Stay tuned for further announcements throughout the rest of the year.