Press Play on TrueView Video Ads for Performance - Google Best Practices
Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1
There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video Ads, to help you understand how to optimize TrueView ads to support your performance goals. It touches on topics such as:
- Understanding TrueView ads and how to measure success
- Capturing attention with compelling TrueView ads
- Reaching highly-qualified audiences with YouTube
- Tracking and optimizing video ads
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Source: Millward Brown Study, Video Creative in a Digital World, 2015.