AdWords Editor 12 offers a fresh look and new features to help simplify your workflow
A new version of AdWords Editor, with a refreshed design, is now available for all advertisers globally. You'll find it even easier to manage your campaigns at scale with custom rules, faster account downloads and more.
Custom rules help you build high-performing campaignsWith AdWords Editor 12, you can now use custom rules to check for changes that don't align with your best practices. For example, our best practices suggest showing search ads with four or more sitelinks. When you use this rule, AdWords Editor will let you know which campaigns or ad groups don't meet this best practice before you post changes. You can get started by using our recommended rules, or create custom rules based on your own best practices.
Custom rule alerts in AdWords Editor 12