A new guide to testing and experimentation in AdWords
By using all of the tools available to you, including campaign drafts and experiments in AdWords, you can test and understand whether any proposed changes to your account will help you reach your business goals.
We’ve published a new guide that helps you understand whether any proposed changes to your account will help you improve performance. It covers topics such as:
- Testing changes to your AdWords account
- Creating experiments that produce clear results
- Analyzing results to choose experiment winners
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