The Native Way: How Native Ads Helped SmartApps India Grow Revenue 55%
Every day in India, millions of people jump on a train to get to where they want to go. SmartApps India created a must-have local app to make this journey easier. This fast, convenient app - Indian Railway IRCTC Train PNR - allows users to check the live status of their train, browse rail schedules, book seats and even order snacks and meals for their journey. Super handy.
Using native to boost revenue:
Looking for an ad solution to closely match the look and feel of their app, SmartApps chose to monetize with AdMob native ads. After implementing just one AdMob native ad, SmartApps grew their ad revenue by 55%.
When scanning through train schedules and available seats, app users are shown a list of information cards. This feed presented SmartApps with a golden opportunity to show non-obtrusive, yet visible, native ads to users.
“We made good use of the various template customization options available on the native ad express dashboard,” says SmartApps India’s co-founder, Sagar Mutha. “With native, it’s a good idea to try to place the native ads where there is a natural fit, and keep iterating and A/B testing until you get the desired results and CTRs. If you’re trying native, make sure the ads are unobtrusive and deliver a good user experience.”
AdMob native ads provided SmartApps with plenty of UX benefits. “User experience has been the biggest win after implementing native ads,” says Mutha. “We've received positive feedback from users and CTRs have gone up in comparison to regular banners.”
With such significant results, SmartApps plans on showing more native ads in the future as commuters scroll through their useful travel content.
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