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Small Business

Helping local businesses showcase products online with Pointy

Google has long been committed to helping small businesses grow and thrive in the online world. One of the challenges small merchants face is getting their in-store inventory information online in a way that is easy to manage and reliably up to date. Since organizing the world's information is core to what we do, we've been working to make it easier for local merchants to better showcase their products to interested shoppers on Google.  


Today, we’re excited to share that we’ve entered into an agreement to acquire Pointy, a company based in Dublin, Ireland that has helped thousands of local retailers bring their product inventory online. The deal is subject to customary closing conditions, and is expected to close in the coming weeks. 


With Pointy, merchants simply plug a small box into their barcode scanner or install the Pointy app on their point of sale system, which surfaces the products that they sell directly into the “See what’s in store” section of their business profile on Google Search. Since we introduced this functionality a few years ago, Pointy has been one of our key partners, helping thousands of local merchants display this data within Google. We’re looking forward to working with Pointy to help even more local retailers bring their product inventory online. You can read more in their blog post.