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Minimum purchase price for apps reduced on Google Play in Southeast Asia

Google Play is available in more than 190 countries, making it a truly global platform for developers to build their high quality apps and turn them into successful businesses. A few months ago, we piloted a program in India to help developers make their content more accessible to more consumers by reducing the minimum price of paid apps, games, and in-app products on Google Play. Now this will be rolling out to 17 countries, including five in Southeast Asia.

Starting today, developers can offer their paid apps, games, and in-app products at these new minimum thresholds:

  • Indonesia: Rp 3,000.00 (was Rp 12,000.00)
  • Malaysia: RM 1.00 (was RM 3.50)
  • Philippines: ₱15.00 (was ₱43.00)
  • Thailand: ฿10.00 (was ฿32.00)
  • Vietnam: ₫6,000 (was ₫21,000.00)
Developers can go to the Google Play Developer Console and click on “Pricing & Distribution” or “In-app Products” to lower the price of your apps and games right away.


We hope this change allows developers from around the world reach more people in Southeast Asia.